Category: Industry News
WSJ v USA Today. Do We Have a New Champion?
There's industry speculation that latest circulation figures to be released on 26 October by the Audit Bureau of Circulations may show that USA Today has relinquished its crown as the most popular print newspaper in the US to the Wall Street Journal. Factors linked to the global financial crisis are at play. While USA Today has suffered through drops in hotel guest numbers (a major USA Today market) and a general drop in consumer spending, the prominence of all news financial, albeit gloomy, has boosted WSJ readership.
More at the New York Time's Media Decoder Blog
... and here at Reuter's Media File
12 comments | Posted by Ian Duckworth on 10/16/2009 at 4:03 AM | Categories:
Industry News -