Sacramento Observer
Sacramento, California, United StatesEnglishThe Sacramento Observer is a weekly newspaper serving the African American community in Sacramento, California. Founded in 1962, it provides coverage of local news, politics, education, health, and culture. It has long been recognized as a leading voice for Black residents in the state's capital region.
MEDIA LANDSCAPE IN SACRAMENTO
As a single-daily market, the state capital's media landscape is anchored by a historic flagship broadsheet alongside specialized community and student publications. The McClatchy-owned Sacramento Bee, founded in 1857, leads the region in circulation and daily reporting. Complementing this primary source are weekly and niche outlets like the Sacramento News & Review, providing alternative journalism, and the Sacramento Observer, which has served the local African American community since the 1960s. Paperboy lists 6 newspapers in Sacramento.
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