Pacific Coast Business Times

Santa Barbara, California, United StatesEnglish

This weekly business journal provides comprehensive coverage of economic news, industry trends, and corporate developments across Santa Barbara, Ventura, and San Luis Obispo counties. It offers in-depth reporting, lists of top regional companies, and analysis of the diverse business landscape along California’s Central Coast for local professionals.

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MEDIA LANDSCAPE IN SANTA BARBARA

Historically anchored by a single legacy daily, the local media market has shifted significantly toward alternative weeklies and digital-first platforms. The Santa Barbara News Press served for decades as the primary daily paper, though the Santa Barbara Independent operates as a major source of reporting through its alternative weekly format. Online community coverage is driven by digital outlets like Santa Barbara Nooz Hawk, while the UCSB Nexus focuses on issues relevant to the university student population. Paperboy lists 6 newspapers in Santa Barbara.