El Chino
Lima, Lima Metropolitan Area, PeruSpanishThis daily tabloid is widely recognized for its sensationalist coverage of crime, celebrity gossip, and local scandals, catering primarily to Peru’s working-class population. Established in 1993, it has maintained a significant market presence by utilizing provocative headlines and gritty, direct reporting to resonate with its mass-market audience.
MEDIA LANDSCAPE IN LIMA
National print media in Peru is heavily centralized in its capital city, characterized by significant corporate consolidation and a sharp divide between elite broadsheets and working-class tabloids. The traditional market is anchored by El Comercio, a conservative 1839 daily serving as the country's newspaper of record, and El Peruano, the official government legal gazette founded in 1825. Readership also skews heavily toward specialty and mass-market formats, supported by the sports-focused daily Depor and the widely circulated tabloid Diario Ojo. Paperboy lists 24 newspapers in Lima.
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