PROFILE: The Daily Mail is a British, daily middle market tabloid newspaper. First published in 1896 by Lord Northcliffe, it is the United Kingdom's second biggest-selling daily newspaper after The Sun. It is currently owned by the Dail Mail and General Trust plc. The Daily Mail was Britain's first daily newspaper aimed at the newly-literate "lower-middle class market resulting from mass education, combining a low retail price with plenty of competitions, prizes and promotional gimmicks". It was the first British paper to sell a million copies a day. It was, from the outset, a newspaper pitched at women and is still the only British newspaper whose readership is more than 50% female. Politically the Daily Mail has a conservative slant. Its frequently sensationalist, conservatively biased headlines often provoke a strong reaction amongst the liberal leaning blogosphere who sarcastically label it the "Daily Fail". As of May 2011 its online version is the most popular newspaper web site in the UK with around 64 million unique visitors for the month.
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Circulation: 2,100,300 (April 2011)
Political Outlook: Right-Wing, Pro-Conservative, Eurosceptic
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