PROFILE: The Guardian, formerly known as The Manchester Guardian (founded 1821), is a British national daily newspaper in Berliner format. Sister papers include The Observer (UK Sunday paper) and The Guardian Weekly (distributed internationally), as well as a large web presence. It is now owned by the Scott Trust, via the Guardian Media Group. The paper identifies with centre-left liberalism and its readership is generally on the mainstream left of British political opinion. The newspaper's reputation as a platform for liberal and left-wing opinions has led to the use of the epithet "Guardian reader" as a label for people holding such views. Financially, the Guardian has consistently made large losses in recent years despite the popularity of its online version.
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Circulation: 263,907 (April 2011)
Political Outlook: Centre-Left, Liberal
See our UK Newspaper Guide.